The German Brand Association (Deutscher Markenverband) asked a number of graphic designers to redesign their corporate identity. I decided to partake, although graphic design is not my actual field of work. It just presented me with a challenge. A logo in a long and an abbreviated version, with and without the slogan “Faszination Marke” and a colour concept including a bright, warm yellow and a grey were to be designed. These are some examples out of the range of my proposals.